Business Advice4 min

Using the Job Site to Brand Your Company

One of the best ways to market your construction company is to use signage on or near the job site. It's possible that more people will see your signage in a single day than those who view your logo online in a week.

Effective signage isn't just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today's top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:

Jobsite Signage

Meritage Homes signage includes the tagline "Setting the standard in energy-efficient homes." Every passerby knows instantly that the company is committed to building homes that can lower the owner's energy bills for years to come.

A Presentable Jobsite

Homebuyers can be intrigued by your signage, yet still be turned off by the job site's disorderly appearance. It's fairly easy to remove wood scraps and fast-food containers at the end of the day - providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build.

“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it's hard to seal the house completely with it," says Casey Smyth, LP Marketing Project Manager. "It creates a messy look for the job site when the housewrap is torn." Recently, some builders have been switching from housewrap to new LP WeatherLogic™ Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.

Your job site's appearance - and the branded signage nearby - forms a powerful first impression of your company. Don't let clutter and wasted branding opportunities hurt your image and bottom line.

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Business Advice6 min

On the Cutting Edge of Cost-Cutting

There are only two ways to boost your bottom line: increase revenue and cut costs. In this blog, we'll explore innovative ways for builders to cut costs in order to increase homebuilder profit margins - and we'll examine revenue enhancement in a future post.

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Industry Trends6 min
Where the Construction Labor Shortage Is Most Severe

According to the latest American Community Survey from the U.S. Census Bureau, about 4 million people now work in residential construction (both single-family and multifamily) - down from the 5 million who were employed just before the Great Recession. Although the workforce has shrunk by 20 percent nationwide, some parts of the country are experiencing less pain than others. Similarly, light commercial construction has been reportedly back on the rise post-Recession, with IBISWorld reporting that the recovery started just before 2014 and continuing steadily through 2019 (source).

Industry Trends7 min
A Commitment to Product Availability

It's frustrating when factors outside of your control cause you delays or unexpected expenses during a project. Those factors could be weather delays, insufficient staffing, breakdowns in cash flow and unreliable product availability. LP devotes significant resources each year to ensure that its product availability is second to none. Because even the most innovative building solution is useless to customers unless they know that it's available when they really need it.

Business Advice10 min
How to Prevent Lap Siding from Buckling by Using a Butt Joint

It's a silly name, but a "butt joint" is an application technique where two pieces of material are "butted" up against each other. It is the simplest joint to make, and a butt joint can be either end to end or end to face. Depending on the width of the wall, butt joints will occur where two pieces of lap siding come together, creating a vertical seam. LP® SmartSide® lap siding products are available in 16' lengths, and can help reduce the amount of seams where a butt joint would normally occur when using shorter pieces.