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6 minThe Importance of Marketing in the Construction Industry
In recent years, the construction industry has seen an upward trend when it comes to spending on new construction with forecasts of 2,5 tri…
Industry Trends4 min
Trends To Watch This Year In Single-Family Homebuilding
The vitality of single-family homebuilding in 2019 will depend on many things that are out of the industry's control: how often the Fed rai…
Business Advice10 min
Building Your Business in the Building Materials Industry
Global Industry Analysts, Inc. (GIA) published a study painting a rosy picture of the future of the global construction materials market. A…
Business Advice5 min
Dealers, Go Beyond the Basics to Sell Builders on Premium Siding Materials
Dealers who sell premium, high-quality materials such as LP® SmartSide® Trim & Siding must master the art of …
Industry Trends8 min
Q & A: Market Trends and the State of the Siding Market
The siding industry is ever-evolving. We recently sat down with Angie Kieta, Market Development Manager at LP Building Products, to discuss…
4 Successful Siding Sales Strategies for Dealers
Dealers that have the knowledge and products that builders need, and pair them with great customer service, are likely to achieve success. …
5 Tips to Create a Dog-Friendly Backyard
All good pet owners love the sight of their dog happily romping in the grass, but when it comes to the backyard, you don't have to have acr…
A Look at New Trends & Technology
In an ever-evolving construction industry, builders and architects are working together to build smarter, more efficient homes. In addition…
Catering to the Customer Who Is Aging in Place
Including aging-friendly features in a home when they're optional gives a homeowner the freedom to make choices – rather than having decisi…
Curb Appeal8 min
Using the Psychology of Color to Increase Home Sales
If you're a builder, don't overlook the impact of color. Exterior color has a profound effect on would-be homebuyers, influencing how fast …
Business Advice5 min
Marketing Tips: Gearing Up for the Spring Busy Season
With the busy remodeling season just around the corner, remodelers are gearing up to lock down leads, kick off projects and work longer day…
Industry Trends5 min
2018 Housing Forecast: Steady Year Ahead
As we kick off 2018, builders, architects and product manufacturers are making their predictions and looking for new opportunities in the y…
Business Advice5 min
How Dealers Can Work With Brand Partners to Bolster Marketing Efforts
As the housing market continues on an upswing, industry professionals should develop a sound marketing plan to ensure they can tackle as mu…