Conseils utiles pour les constructeurs pour se mettre en marché eux-mêmes
Dans le paysage compétitif actuel, les constructeurs ont besoin d'avoir une stratégie de mise en marché simple pour montrer leur valeurs aux propriétaires de maisons. Les acheteurs sont inondés d'options lorsqu'ils s'achètent une maison, et c'est la raison pour laquelle il est important pour un bâtisseur d'écouter et de comprendre les besoin de l'acheteur de maison moderne. Nous partageons certaines de nos meilleures stratégies que tous les constructeurs devraient intégrer dans leurs efforts de marketing afin d’établir des relations avec les acheteurs potentiels.
Show & Tell Product Relevance. Back up claims of quality by detailing product features. Though buyers are often interested in the aesthetic elements like backsplash tiles and crown molding, you can also market the structural products, like premium sub-flooring and LSL studs, that bring value and improve the quality of the home. Remember, a loyal customer is an educated customer.
Share Success Stories. Call attention to your company's strengths and skill set. By sharing company history as well as customer testimonials and reviews, you instill confidence in both your company and the value behind the products or services you provide.
Focus on the Customer. Build a trustworthy relationship by asking questions to find out what the customer wants, needs and expects, rather than pushing a personal agenda.
Discover even more marketing tips for building professionals on page 16 of Engineered Wood Magazine issue 20.
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