Helpful Hints for Builders to Market Themselves

In today's competitive landscape, builders need to have a sound marketing strategy in place to showcase their value to homeowners. Buyers are inundated with options when shopping for a home, which is why it's important for a builder to listen and understand the needs of the modern-day home buyer. We're sharing some of our top strategies that all builders should incorporate into their marketing efforts in order to build relationships with prospective buyers.

Show & Tell Product Relevance. Back up claims of quality by detailing product features. Though buyers are often interested in the aesthetic elements like backsplash tiles and crown molding, you can also market the structural products, like premium sub-flooring and LSL studs, that bring value and improve the quality of the home. Remember, a loyal customer is an educated customer.

Share Success Stories. Call attention to your company's strengths and skill set. By sharing company history as well as customer testimonials and reviews, you instill confidence in both your company and the value behind the products or services you provide.

Focus on the Customer. Build a trustworthy relationship by asking questions to find out what the customer wants, needs and expects, rather than pushing a personal agenda. 

Discover even more marketing tips for building professionals on page 16 of Engineered Wood Magazine issue 20.