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Conseils commerciaux8 min

Comment aider un client à naviguer à travers le processus de sélection de moulures

Pour de nombreux experts en rénovation, le processus de sélection est devenu l'étape la plus longue et la plus frustrante dans le processus de rénovation ou de construction personnalisée... Cela est dû au fait qu'aujourd'hui, les clients se retrouvent face à une multitude d'options pour chaque choix à faire, ce qui signifie qu'il leur faut plus de temps pour prendre une décision. Si vous ajoutez à cet embarras du choix un accès illimité aux informations sur n'importe quel produit sur Internet, les propriétaires peuvent tout naturellement se sentir submergés, stressés et indécis.

According to remodeling expert Mark Richardson, there are several things a contractor can do to help a client successfully (and quickly) navigate the selection process.

  • Set a clear timeline for decision-making. Let the client know in writing when each decision needs to be made, and remind them that how soon they can enjoy their new space depends on timely selections. Help them to keep the end goal in mind.

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  • Use the power of three. Help the homeowner avoid confusion yet enjoy the decision-making process by narrowing down the options to three selections you would recommend. For example, when it's time to decide on a siding material, offer vinyl, brick and engineered wood, and take the time to explain the benefits of each siding selection.

  • Control the budget. Some clients may be easily distracted during this complicated process and forgetful of the budget implications of their selections. Help them to stay focused on products that are within the budget. If they lean toward fiber cement siding yet it's out of the desired price range, offer a similarly durable product such as LP® SmartSide® engineered wood siding as a suitable alternative.

  • Make it fun. Choosing siding and making other selections can be time-consuming and anxiety-inducing, but try to make the experience as fun as possible. Help your clients enjoy the process and celebrate the completion of each step.

Learn More About LP Engineered Wood Products

With more than 10 billion square feet of LP® SmartSide® siding sold since 1997, it's easy to see why LP is a building industry leader shaping the way homes, outdoor building structures and light commercial properties are being built. Find a dealer near you that sells LP SmartSide engineered wood products.

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