Menu
News & Stories4 min

Building a Better World: Letting Purpose Drive Our Business

Rarely are companies’ brand purposes tested in such tangible, immediate ways—but the COVID-19 pandemic offered that very moment to LP Building Solutions. Our purpose, Building a Better World, had guided us in the years prior to 2020, but it was uniquely tested with this year’s challenges. As the comfort of home became increasingly important we sought to put our communities and customers first in new ways, serving them with the need for resiliency and safety in mind.

How Purpose Informs Construction Market Strategy

Even in years comparatively less eventful than 2020, our brand purpose has always driven our decisions. We test our strategic business plans against it and use it to ensure we're moving forward in alignment with who we are. Our purpose informs our products, marketing and every touchpoint of our business.

In the construction market, "business performance happens when you have an executable strategy. A strategy is centered on purpose," says Brad Southern, CEO, LP Building Solutions. "Our brand purpose rallies our LP team members to the ultimate reason we exist as a company, and it communicates why we do what we do to our customers and the communities we serve."

New Homes in a Pandemic?

With a clear brand purpose guiding us, we were able to respond to 2020’s challenges quickly. But a pivotal moment happened as the country deemed key industries essential. “Building products manufacturing and home construction being designated essential services demonstrated the importance people place on shelter and community,” says Southern. “The strength in housing during 2020 demonstrated the ability and commitment across the supply chain to serving our customers and communities.”

We worked to protect the health and safety of our workforce so that we could continue to participate in the essential building and home construction industry. LP was able "to supply critical components to the manufacturing and upgrading of homes, which hopefully provided comfort to people as they sought the safety of their home environment," adds Southern. "All aspects of the supply chain worked tirelessly to keep things going."

Challenges in Home Construction

However, Southern reflects, "it is not easy Building a Better World from your home office! Engagement, innovation and inspiration comes when people can interact in a community." Along with everyone around us, we quickly adapted to the virtual world while yearning for a return to normalcy as soon as possible.

Southern mentions that virtual tools developed during this time served a critical purpose. “Activities from builders ordering product to potential home buyers touring homes have effectively moved online,” he confirms. For example, building professionals were able to continue learning and growing by participating in virtual training sessions. Even with effective virtual means of doing business, “I hope the coming year allows much more direct person-to-person and team-to-team interaction,” Southern says.

Driving Decisions in 2021

As we enter 2021 our mission remains central, though we’re bringing learnings from the COVID-19 pandemic and response along with us. Ultimately, Southern reminds us, “LP products contribute to the structural integrity and aesthetic beauty of the home. That reinforces the safety and comfort one finds when home.” LP anticipates many homeowners may be wondering, “Is now a good time to build a house?” Even during a pandemic, we have seen reasons to continue with home construction.

Because of our central purpose, "COVID-19 has made our mission to Build a Better World even more critical and more important to our customers," says Southern. As the people and communities we serve become more appreciative of the safety and comfort their homes provide, we grow only more passionate about providing building solutions that builders and their clients-the families living inside the homes they build-can rely on.

Continue Reading
News & Stories3 min

TALKING LP® SMARTSIDE® TRIM & SIDING WITH TRINH LE, HEAD OF SIDING MARKETING

LP® SmartSide® Trim & Siding is one of the most durable siding solutions on the market, and it represents a great solution for professional builders in terms of quality, workability and economic value. Today, we're stepping behind the scenes at LP to talk with Trinh Le, head of marketing for LP's business unit, to get her perspective on the benefits of LP SmartSide products, their economic value, and how she sees the industry moving forward.

Continue Reading
News & Stories3 min
CRAIG MILES ON THE RESILIENCE OF STRUCTURAL SOLUTIONS BUILDING MATERIALS

The durability of building materials and components is steadily evolving over time as more attention is focused on the strength of building materials and resilience in construction. The LP Structural Solutions portfolio helps contribute to the structural integrity and durability of homes. We talked with Craig Miles, Director of OSB Sales & Marketing at LP Building Solutions, to learn industry insights, where the LP Structural Solutions portfolio is going, and construction trends and opportunities for the future.

Inspiration3 min
HOW TO CREATE CURB APPEAL WITH SOFFIT, SIDING AND TRIM

Many of your clients may not consider the value-or impact-that soffit can have on their home. They may focus on siding and trim, while soffit isn't top of mind. However, when it comes to exterior home upgrades, you have the chance to discuss why installing good soffit is critical to the home's structure as well as how it can contribute to curb appeal.

News & Stories3 min
SUSTAINABLE CONSTRUCTION WITH LP BUILDING SOLUTIONS

As homeowners become increasingly dedicated to sustainable solutions for their homes, building professionals must also respond by improving environmental sustainability in construction. The benefits of building with the environment in mind are endless-and when sustainable products are built for durability and strength as well, it's an all-around win.