Industry Trends4 min

Trends in Exterior Colors and Materials

"The use of color is widely recognized as an important strategic advantage in successfully marketing new residential developments. Color creates a sense of arrival and a sense of place - often long before a community is fully built."

The above statement, as stated on Denver’s Stella Color+Design website, demonstrates how color is defining itself as a subset of design. Today, Stella is one of the nation's leading exterior home color strategists in the homebuilding industry, and has prestigious clients like David Weekley Homes, KB Home and many more. Stella president Rick Overby is one of the thought leaders who spoke about 2019 color trends at this year's NAHB International Builders' Show, or IBS.

"One of my key points at IBS was about the need for intentional color and material design," Overby said. "Whether you're building in Seattle or Houston or Miami, there are a lot of visual cues all around you that make each location unique. The goal is to make thoughtful selections that are both appropriate and sophisticated."

A visualizer tool can help you play around with home siding color options, textures and mixed materials to see what direction you might want to explore. Of course, it's important to keep a holistic view in mind when planning a large community.

"The builders we work with have intentional brand strategies for their communities, so we really need to do our homework upfront," says Overby. "We carefully review all the architectural plans and take a close look at all four sides of the homes in progress to make sure that colors and materials are resolving appropriately."

Overby added, “Mixed materials help determine the style and allow for multiple color applications. For example, if you have a low-pitch roof with shake in the gable end plus lap siding and the rest of the exterior is stone, it automatically starts to read 'Craftsman' versus a more vertical gable with board and batten that says 'Farmhouse.' With Farmhouse, we might take a more monochromatic approach where it's mainly one color with perhaps a second color that's only on the fascia and soffit and not on the window trim."

While Overby has fun choosing vibrant exterior home color palettes for entry-level homes that target young buyers, higher end homes usually need to be more elegant. "We're recommending some really crisp deep charcoal and black exteriors on these upscale homes," he says. "They also feature a variety of textures and profiles - and that's where products like LP prefinished siding come into play. We’re seeing vertical siding paired creatively with horizontal – and sometimes a tight lap next to a wider lap where we can change color.”

Advertising agencies have long realized that color can make or break a new product. That's also true in homebuilding - and one of the reasons why Stella now has clients nationwide, not just in the Denver area.

Continue Reading
Business Advice5 min

How Does Gorilla Glue Technology® Work?

You know Gorilla Glue® is strong-you likely have a few bottles in your toolbox. What makes Gorilla Glue so famous is among the same reasons why LP uses resins based on this tough technology in its LP Legacy® Premium Sub-Flooring. Let's dive into the reasons why Gorilla Glue Technology® is so strong.

Continue Reading
Business Advice5 min
Everything You Need to Know About Outside Corners

As a builder, you are often looking for ways to make the most of your time on the jobsite while still delivering excellent workmanship-and durable wood siding details such as outside corners often require added attention to detail. To help improve jobsite efficiency LP Building Solutions offers LP® SmartSide® Outside Corners, siding accessories that come pre-assembled for added ease and a great look.

Business Advice6 min
Plywood Vs. LP® SmartSide® for Sheds

For years, plywood materials such as T1-11 shed siding have been a top choice for outdoor structures. They can be used for everything from shed flooring and walls to furniture, which makes them a convenient option-but they're not the only option. Despite plywood being top-of-mind for many, engineered wood products can help boast a greater value when it comes to outdoor structures.

News & Stories7 min
Learn From Industry Experts: Best Practices for Multigenerational Construction

A multigenerational workforce is not a new concept, but as a new community of tech-savvy builders enters the industry the gap between generations may seem wider than ever. Though there are some natural challenges that come with it, a multigenerational workforce also provides a more curious and diverse environment for all skill levels and ages.