Menu
Business Advice3 min

Top 5 Benefits of LP® BuildSmart Preferred Contractor Program

When it comes to the wide variety of contractor loyalty programs that exist on the market, the tangible payoff it can have on your business is not always clear. But, not to worry. Today we break down the details of the LP® BuildSmart Preferred Contractor Program.

How Does LP’s Loyalty Program Work?

The LP BuildSmart Program helps exterior and remodel business owners to leverage the most from their decisions and purchases. By supporting loyal customers with relevant services, opportunities and guidance, members can get the most out of every lead and purchase to take their business to the next level.

There are three levels of membership: Pro, Expert and Master. As you progress through the program (for example, by completing LP product training), you unlock additional advantages, tools and cash rebates to boost business. Don't just take our word for it, though. We spoke with two LP BuildSmart Master members to get their unique POV on the top five program perks:

  1. Priority Lead Generation

LP BuildSmart members are listed at no charge on the LP® SmartSide® online contractor locator, where homeowners can directly request re-side quotes. “We receive numerous quality leads per year through the locator,” says John Babcock, owner of RenovationPLUS in Carmel, Indiana. “A high percentage of those result in projects. Additionally, these homeowners are typically savvy and have done their homework. Those are the leads I like to get.”

  1. Redeemable Awards

The LP BuildSmart Program allows you to turn your LP SmartSide product purchases into points that can be redeemed for tools, cash rebates, co-branded marketing support and more. For Barry Roewe, president of TrueSon Exteriors in Columbia, Missouri, the redeemable points are so impactful that he relies on them as part of his business income.

"For example, when I redeem my LP BuildSmart points for a truck wrap (which can cost upwards of 4 000 $), that allows me to use our income to focus on other business necessities such as upgrading the vehicles themselves or hiring additional staff. It also allows me to pass those rewards directly down to my employees, for instance by purchasing gift cards for bonuses."

  1. Convenient Mobile App

Knowing most contractors are completing business on the go, the LP BuildSmart mobile app allows professionals to access resources, redeem rewards, and retrieve leads right from their smartphones. Babcock says the app has been a gamechanger for making his day-to-day operations more efficient. For instance, he uploads receipts directly to the app weekly to quickly turn them into redeemable points.

  1. Customized Product Training

LP's team of professional installation contractors provide hands-on training to every LP BuildSmart member. Plus, members have access to valuable online training tools to provide their staff and crews with the latest installation advice, tips and tricks. "I require my sales team to watch the online instruction videos because they provide insight and detail that other companies cannot. In this business, you need every arrow in your quiver you can use," says Roewe.

  1. Direct Access to Marketing Support

LP BuildSmart members are eligible for marketing support, such as an LP-hosted website that allows you to upload job photos, post customer reviews and more. "The LP BuildSmart Program helps validate our company by raising awareness of our connection to LP," says Roewe. "If we are in a bidding war, the marketed LP BuildSmart affiliation could be what ultimately helps us win the project."

Start Unlocking Your Benefits
“The combination of the digital and human resources makes this program better than any other I’ve experienced,” says Babcock. Find out what being an LP BuildSmart member can do for your business. Click here, call (866) 389-4657 or email buildsmart@lpcorp.com to learn more.

Continue Reading
News & Stories4 min

HOW IS THE PAST IMPACTING THE FUTURE OF THE BUILDING INDUSTRY?

As a leader in building solutions, LP Structural Solutions is consistently moving in the direction of greater resiliency. Each innovative building solution is viewed through that lens, as well as how it can help achieve LP's overall goal of Building a Better World™. But why this direction? What led LP to focus on resilience in construction? Craig Miles, Director of OSB Sales & Marketing, explores how past trends inform LP's work on modern building techniques today.

Continue Reading
Business Advice5 min
PREPARING FOR PRIME SIDING SELLING SEASON

Coming off an unprecedented year, the busiest season for selling siding is almost underway! COVID-19 is still a significant consideration as you attempt to move forward with your siding business while taking learnings and challenges from the pandemic into consideration. We talked with Erik Perkins of Perkins Builder Brothers to get insight straight from the jobsite about COVID-19's impact, tips for prepping for a new season, and more. Read on to see how LP can support you with one of the most durable siding options out there as your business ramps up!

News & Stories3 min
LP® TechShield® Radiant Barrier Installation Problems to Avoid in Cathedral or Vaulted Ceiling Designs

Recently, homes are trending toward smaller, more compact sizes. Using extra-tall, cathedral or vaulted ceilings can create the illusion of a larger living space. But how do you avoid installation problems when insulating a cathedral or vaulted ceiling? How do you avoid problems when insulating an open ceiling?

Business Advice5 min
Plywood vs. OSB: Protecting Sub-Flooring From Rain

When it comes to installing sub-flooring, one concern rises to the top for many professionals: rain. No matter your geographical area, dealing with some amount of water in sub-floor panels during the installation process is inevitable. That's why it's important to know how to protect the sub-floor during construction and how to prevent water pooling on sub-floor panels.