One of the best ways to market your construction company is to use signage on or near the jobsite. It's possible that more people will see your signage in a single day than those who view your logo online in a week.
Effective signage isn't just about eye-catching colors and images. It can be the bedrock of your branding if done properly. Some of today's top builders include taglines and slogans in their signage to help sharpen brand identity. Here are two great examples:
Meritage Homes signage includes the tagline "Setting the standard in energy-efficient homes." Every passerby knows instantly that the company is committed to building homes that can lower the owner's energy bills for years to come.
A Presentable Jobsite
Homebuyers can be intrigued by your signage, yet still be turned off by the jobsite's disorderly appearance. It's fairly easy to remove wood scraps and fast-food containers at the end of the day - providing the supervisor insists on it. But some eye-sores are more difficult to erase, like housewrap that tears and hangs off your showcase build.
“We hear from our customers that housewrap has a tendency to create pockets for water and it does tear, so they find it's hard to seal the house completely with it," says Casey Smyth, LP Marketing Project Manager. "It creates a messy look for the jobsite when the housewrap is torn." Recently, some builders have been switching from housewrap to new LP WeatherLogic™ Air & Water Barrier. “They tell us it gives them a lot cleaner look than housewrap,” he says.
Your jobsite's appearance - and the branded signage nearby - forms a powerful first impression of your company. Don't let clutter and wasted branding opportunities hurt your image and bottom line.
Business Solutions4 min
There’s a lot to consider when it comes to building an energy-efficient home for your clients and the many nuances that change with each build—including its orientation to the sun.Continue Reading
Resiliency Solutions5 min
There are several insulation methods based on attic design, but ducts placed over the bottom of truss chords and buried under insulation in a vented attic is a popular builder option.
Sustainability Solutions8 min
Every jobsite has a ton of moving parts, from product shipments, supplies, and schedules to subcontractors and homeowners. It's no wonder that many project teams can struggle to maintain quality jobsite communication and collaboration throughout the building process.
Sustainability Solutions6 min
In an era where environmental responsibility is paramount, we are proud to announce a remarkable achievement: the LP® Structural Solutions portfolio has been officially designated as carbon negative. This milestone is a testament to our unwavering commitment to redefining construction materials for the better with a focus on sustainability, resiliency and groundbreaking advancements.