Posted in Industry News
Tips For Increasing Winter Remodeling Business
Winter can be an ideal time for many home remodeling projects. Increasing your business often starts with customer education. Here are some things customers may not know:
January and February are good months for starting a home addition – According to Angie’s List, digging a foundation is better because the ground is hard and the air is dry – which is rarely the case in April. Some customers are willing to shift the schedule.
Winter is the perfect time to build a mud room – Most homeowners hate the way that mud and leaves get tracked throughout the house during the winter. The idea of adding a mud room can often be an easy sell.
Remodelers have seasonal promotions, too – Everyone expects post-holiday sales and President’s Day promotions, so why not give them special offers on remodeling? There’s something about the phrase “offer ends Feb. 18” that prompts action
Winter doesn’t affect workmanship or materials – Working conditions in many areas are actually better in January or February than in the heat of summer. (Think Dallas on a sunny 50° winter day vs. 96° in August.) And most building materials – especially engineered wood solutions – are designed to effectively withstand harsh climates and temperatures.
With a little marketing effort and customer education, you may find the winter season can be surprisingly busy for remodeling.
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